5 Reasons Why Print Marketing Is Important in Your Business

Many argue that print marketing is dead and that digital content is the new trend. While the latter is true, the marketing opportunities in print marketing are incomparable with the ways company market themselves in the internet and social media. Before allotting your full marketing budget in digital content, here are the five reasons why you should consider mixing your digital marketing with print.

1. Print is Tangible

In this technology-driven world, more companies are shifting to digital marketing because it allows companies to reach a bigger market and potential leads. However, digital content lacks the physical experience for its audience. A research conducted by the US Post Office found that printed advertisements have higher desirability and valuation than digital ads. Printed content activates a sense of touch and smell that improves cognitive memory, providing better content retention.

Another advantage of print is that people can easily keep your printed materials and use it for future references unlike digital marketing where they need to download software to store your content.

2. It Provides Better Credibility

The rampant amount of scam, illegal sites and virus attacks on the internet has brought negative impacts to digital marketing. Due to this, viewers become more skeptical in opening promotional emails or clicking online banners. If you want to increase your company credibility, producing printed marketing materials can help you to establish brand trust. A Nielsen survey showed that magazines and newspaper ads are more trusted by viewers as compared to social media and mobile ads.

3. Print is More Personal

Do you remember the ecstatic feeling you felt when you received a personalized letter from your friend? Just like letters, printed content is an effective tool to connect to people because it is perceived as a personal way of reaching out to your audience. Creating a targeted personalized print material for your consumers can generate more sales and establish a client relationship in the long term.

4. Print is easier to read

Have you tried reading content on a digital screen? Have you experienced getting lost in the pages of an e-book? If yes, then we feel you. Unlike digital, printed content is easier to explore and read. People can read long contents in print without getting their eyes tired.  A report from Two Sides (2015) showed that the majority of consumers find printed content more desirable than digital content. If you have lots of information in your adverts, having a well-designed printed output will encourage your audience to read the full content and not just skim it.

5. It is tried and tested

Print marketing is a tried and tested marketing tool. Most companies prefer print media because it has no perceived risk to its audience.  Digital marketing, on the other hand, is a new concept that requires extra cost in analyzing and maximizing your online traffic. Before deciding whether you will use digital or print for your ads, it is best to evaluate your market first.

Print marketing remains to be an essential tool for marketers and companies. Pairing print with digital content can help you fill the weakness of both mediums. If you have a design that needs to be printed for your marketing team, contact us and we will help you with the post production process of your design before you submit it to your commercial printers.