, , ,

Infographics: Visual Shorthand for Your Brand

Do me a favor. Think back to an article you recently read. Are you able to recall all of the important facts of that article? If you’re like most us, chances are, probably not.  Every single day, we process huge amounts of information that…
, ,

Do Your Photos Push the “I Want This” Button in Your Customers?

Experts claim that 90 percent of all purchasing decisions are not made consciously which means consumers are selecting products that provoke some kind of emotion, need or desire. And while great content goes a long way for your sales what lures…
, , , ,

What's Your Type?

Words are powerful. What we say and HOW we say them have a major impact on our audience’s response. In the world of Print Design, font, color and weight make impressions on how people read, comprehend and judge that content. Research shows…
, ,

Your Product Has Just 7 Seconds (A Packaging Pep Talk)

It takes 7 seconds to form a first impression of a person and it’s no different for a product. Most consumers make purchasing decisions in the same amount of time, often without doing more than just skimming the store inventory. They are simply…