Let’s face it, product innovation demands a lot of time, effort and attention. Thankfully, new advancements in rendering tech have made the product development process a lot less tedious. Many successful companies are using rendering software to create lifelike photos and realistic images. These renderings capture the basic mechanical or aesthetic idea long before the product goes to market. This means they’re not throwing money away producing prototype after prototype. The renderings allow for easy product revisions and help improve overall workflow at a fraction of the cost.

Simplify the Product Revision Process with Renderings

Traditionally, brands have used product photography to present their concepts to the marketplace. We’ve now come to realize that’s way too costly and certainly not the only option when you’re still in the trenches of design revisions. This is where renderings really shine, allowing you to quickly alter design elements. They also let the designer experiment with all aspects of the product—from textures, shapes and colors to lighting and shadows. This process saves you from the added cost of producing, then photographing every change and iteration.

Sell Products the 2018 Way

Gone are the days of using carefully hand-drawn product photos in ads and marketing materials. Now, advertisers and copywriters work with rendering artists to create imagery that explains the product’s features.

In our Instagram culture, consumers’ attention spans are shrinking so imagery has become even more important than copy. Think about it: when you’re scrolling through Instagram, do you read every caption or just the ones under the photos you like? Choosing the right image could mean gaining or losing an entire demographic of customers. Make sure you choose one that truly represents your product and draws in your target consumer.

Rendered photos can also introduce new products to your consumers before they exist in physical form. You can use them in product manuals, catalogs or other advertising materials. This helps you sell your idea and gather feedback from your target audience with minimal cost. IKEA is a perfect example of a company that has transitioned from using traditional photography to now having 75% of their images digitally crafted.


Ikea Artist Rendering Products

Improve Workflow Like Whoa

The recent advances in rendering tech and product visualization have streamlined product development. Renderings are now faster and more accurate, giving companies a wider net to cast when getting to the root of what makes a design work. It’s there every step of the way: from conception and prototyping to realization and then advertising. Renderings ensure everyone in the product development process is on the same page before anything moves forward. Ultimately, this helps save time, money and headaches.

If you’re looking to get on board the rendering train, you’ve come to the right place. We’d like to help you incorporate them into your design process. Call or email us and we’ll get started.

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