It’s 2017, so it’s no surprise that the fashion industry has fully embraced the “digital” world. Ecommerce websites are now the norm while digital catalogs and shoppable lookbooks play a significant role in generating revenue for fashion labels. However, the majority of fashion designers agree that viewing a piece of clothing on your phone or computer […]
Pop-up Shops! Everyone seems excited with the latest craze. Major brick and mortar retailers and brands are using pop-up shops across the globe to offer a more intimate brand experience for their customers. But why are they so eager to fund this new marketing fad? 1. Pop-up Shops Increase Brand Awareness It’s hard to stand […]
Let’s face it, product innovation demands a lot of time, effort and attention. Thankfully, new advancements in rendering tech have made the product development process a lot less tedious. Many successful companies are using rendering software to create lifelike photos and realistic images. These renderings capture the basic mechanical or aesthetic idea long before the product goes […]
If you’re thinking it may be time to rebrand your business, then chances are, you’re probably right. But there are also certain indicators that will help you identify whether rebranding could help your company increase its growth potential as well as avoid costly consequences in this ever-changing competitive landscape. 1. When Your Brand is Doing […]
Many people tend to get anxious about outsourcing. Who wouldn’t? You have to do business with people you don’t know. We understand that there’s a certain level of uncomfortableness that comes with it. And even though it’s been around for the past few decades it’s still considered a new trend in the business world. But […]
Do me a favor. Think back to an article you recently read. Are you able to recall all of the important facts of that article? If you’re like most us, chances are, probably not. Every single day, we process huge amounts of information that causes most of us to suffer from information overload. According to Wyzowl, people […]
Experts claim that 90 percent of all purchasing decisions are not made consciously which means consumers are selecting products that provoke some kind of emotion, need or desire. And while great content goes a long way for your sales what lures your target audience to the content are the photos and visuals that help tell the […]
Words are powerful. What we say and HOW we say them have a major impact on our audience’s response. In the world of Print Design, font, color and weight make impressions on how people read, comprehend and judge that content. Research shows that a great layout with a well chosen typeface allows readers to easily understand […]
It takes 7 seconds to form a first impression of a person and it’s no different for a product. Most consumers make purchasing decisions in the same amount of time, often without doing more than just skimming the store inventory. They are simply buying products on the basis of relative perceived quality created by the […]
Have you ever experienced a situation where your vendor didn’t deliver the expected output? Frustrating and time-wasting, wasn’t it? The problems associated with miscommunication with your vendor causes delays in your projects. Which in turn leads to unplanned increases in the annual marketing spend of your company. Proper communication can help you grow your business in […]